Summary

As a Business Development Manager at Kaito, you will play a crucial role in expanding our global footprint. You'll own a book of business end-to-end — engaging potential clients, building meaningful partnerships, coordinating events, and representing Kaito across the markets we serve. You'll be focused on two key business lines:

• Identifying and engaging enterprises that are expanding globally and need to reach audiences through KOL/creator campaigns.
• Introducing our AI-powered intelligence platform to clients across industries such as finance and marketing, helping them make smarter decisions with better data.

If you're an experienced BD professional with a strong network — whether in the AI ecosystem, the marketing world, or adjacent industries — and you're ready to operate with autonomy at a high-growth startup, this could be the perfect opportunity for you.

Responsibilities

1. Pipeline Ownership, Lead Generation & Prospecting
   • Own your pipeline end-to-end, from identifying high-value targets to closing deals.
   • Activate and leverage your existing network to generate qualified leads and accelerate time-to-revenue.
   • Proactively identify and engage enterprises with global expansion ambitions, marketing and growth teams, and data-driven decision makers across key markets.
   • Maintain a healthy pipeline of qualified leads, ensuring consistent follow-up and relationship development at every stage.
   • Respond to and qualify inbound leads across channels including WeChat, Telegram, and email with speed and professionalism.
2. Client Relationships & Deal Execution
   • Serve as a trusted advisor to prospects and clients, building long-term relationships that drive retention and expansion.
   • Lead product demonstrations and commercial conversations with confidence, tailoring the pitch to each stakeholder's priorities.
   • Navigate complex deal cycles and multi-stakeholder environments to bring opportunities to close.
3. CRM & Pipeline Discipline
   • Maintain records of all prospect and client interactions to ensure accurate forecasting and pipeline visibility.
   • Track and report on key metrics, providing the team with a clear picture of deal progress and blockers.
4. Market Intelligence & Strategic Input
   • Stay sharp on trends across AI, global marketing, and KOL/creator ecosystems to identify emerging opportunities ahead of the curve.
   • Feed client and market insights back to product and leadership to sharpen Kaito's positioning and roadmap.
5. Cross-functional Collaboration
   • Work closely with marketing, product, and leadership to align on messaging, refine the go-to-market approach, and close feedback loops.
   • Represent Kaito at key industry events, conferences, and forums, building visibility and sourcing opportunities on the ground.

Qualifications

• Education:
  • Bachelor's degree in Business, Marketing, Finance, or related fields (or equivalent experience).
• Experience:
  • 5+ years of experience in a BD, sales, or related client-facing role, with a track record of owning pipeline and closing deals in a fast-paced environment.
  • We're particularly excited about candidates who bring one of the following angles:
    • AI industry experience — prior work at an AI company or deep existing relationships across the AI ecosystem (founders, operators, investors).
    • Marketing experience — meaningful background in global/overseas marketing, influencer/KOL marketing, or working with marketing teams as buyers.
  • Experience navigating complex, multi-stakeholder deal cycles and operating autonomously without heavy process is a strong plus.
• Skills:
  • Communication: Excellent verbal and written communication skills; can present complex concepts clearly to both technical and non-technical audiences.
  • Sales: Ability to present Kaito's value proposition clearly and persuasively.
  • Precision: Strong organizational skills and attention to detail.
  • Analytical: Ability to analyze and present data effectively.
  • Collaboration: Ability to thrive in cross-functional settings, working closely with the team to meet shared goals.
  • Proactive: Identify as a self-starter who's not afraid to reach out, follow up, and go the extra mile.
  • Curious: Genuinely curious about the intersection of AI, global marketing, and the creator economy, and eager to grow alongside the industry.
• Languages:
  • Professional working proficiency in English (both verbal and written) is a must, Mandarin is a plus.